We created the institutional visual identity for Arab Bank (Switzerland). In 2019, we had already created poetic and enigmatic images of a dancer in motion, bordering on abstraction. With the idea of evolving this visual identity, and in line with the bank’s expertise in digital asset management and its interest in digital art and contemporary dance, we designed an installation combining live performance and digital art.

By bringing a dancer and digital projections into interaction, we created a setup that we then photographed. We captured these poetic moments of interaction, creating unique and surprising images of a human dancing with the digital. These images were used across the website, publications, communications, and artistic sponsorship initiatives.