We worked on Selvi’s corporate identity. The design was implemented on their website, communication materials, and corporate brochure. Inspired by its logo, we proposed a new corporate iconography with a visual language built around time, sowing, growth, and harvest. We created a series of images depicting growing crops in the bank’s corporate blue hue, evoking serenity and permanence, essential qualities in the relationship established with the bank.

Selvi wanted to transform its corporate brochure into a true brand artifact, capable of conveying the bank’s values and vision beyond that of a simple corporate publication. The challenge was to create a valuable document to present to clients and prospects. The editorial article concludes with a leporello showcasing Selvi’s four key values.