To mark the 100th anniversary of the Musée d’Art et d’Histoire de Genève, we developed a visual identity that was implemented across all communication materials and merchandising.
We created the M100 logo by incorporating the “M” from the Musée d’Art et d’Histoire’s existing logo, and chose gold as the primary colour to symbolise celebration and excellence.
→ Visual Identity→ Art direction→ Campaign design→ Merchandising
